Pamela Anderson has teamed up with The Very Good Food Company for the month of October (Liz Rosa photo)

Very Good Butchers team up with Pamela Anderson Foundation to support plant-based eating

Anderson calls the partnership ‘romantic activism’ that combines ‘sexy and compassionate’ businesses

Vancouver Island’s plant-based protein producer, The Very Good Food Company, has teamed up with the Pamela Anderson Foundation to raise awareness for plant-based diets and animal rights.

“We’re really excited to be able to do our part to support The Pamela Anderson Foundation in its efforts to spread awareness for animal rights, and to encourage plant-based diets,” CEO Mitchell Scott said.

The Very Good Food Company is the producer behind The Very Good Butchers line of plant-based meats. The company has grown from their early days at the Denman Island Farmer’s Market, to opening a ‘plant-based butchery’ in Victoria.

RELATED: Victoria vegan butcher goes public on stock market

Pamela Anderson said that The Very Good Food Company was a perfect business to collaborate with her foundation, as they share similar values, and it is a Canadian business.

“It is a thrill to have my Foundation associated with a butcher: a 21st-century butcher who uses technology to create plant foods that help animals, human health, and our planet,” she said.

RELATED: Pamela Anderson returns home to enjoy ‘peace and solitude’ of B.C.

“I call it romantic activism. Combining businesses that are sexy and compassionate.”

All October long, customers that use the discount code “Pamela” will receive 10 per cent off their order of Very Good Butchers products, and 25 per cent of the proceeds from sales made using the discount code will be donated to the Pamela Anderson Foundation.

The company will also be releasing a number of specially marked packages of plant-based meats into retail stores, and 10 per cent of the proceeds from the sales of those products will also be donated to the Pamela Anderson Foundation.

“I’ll be sure to give [the donations] to trees for tomorrow – blanketing the islands with trees – I just planted 100 trees on my property today. I feel like the world needs more trees than buildings. I try to be as carbon neutral as possible. Tree planting is a great start,” Anderson said.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Victoria police are asking for people's help identifying the suspect of a sexual assault that occurred early Oct. 29. (Black Press Media file photo)
VicPD searching for suspect in sexual assault incident

A woman was sexually assaulted at the 800-block of Cormorant Street just before 4 a.m. Oct. 29

Sooke’s Paul Larouche gold snipes along Sooke River, a process in which he uses a mask and snorkel to find pieces of gold. (Aaron Guillen/News Staff)
Hitting the jackpot: Sooke man finds niche audience by gold-panning on YouTube

Paul Larouche, 29, with over 215,000 subscribers, opens up about his journey

File
Artists, activists and supporters stand at the ‘More Justice, More Peace’ mural in Victoria’s Bastion Square after the letter ‘S’ was painted over in black. (Nina Grossman/News Staff)
ACAB removed from Victoria’s More Justice, More Peace mural

New message points to VicPD, City of Victoria for silencing BIPOC voices

BC Ferries vessel Skeena Queen pulls into the dock at Fulford Harbour on Salt Spring Island. (Black Press File Photo).
BC Ferries faces calls for improved reliability on Swartz Bay-Fulford Harbour route

Recent mechanical breakdown resulted in sailing cancellations

Burnaby RCMP responded to a dine-and-dash suspect who fell through a ceiling in March 2020. (RCMP handout)
VIDEO: Suspected dine-and-dasher falls through ceiling of Burnaby restaurant

A woman believed to be dashing on her restaurant bill fell through the kitchen ceiling

President Donald Trump speaks at a campaign rally in Allentown, Pa. on Oct. 26. (AP Photo/Alex Brandon)
POLL: How closely are you following the U.S. presidential election?

It may feel like it’s been going on forever but the U.S.… Continue reading

A deer was spotted in October 2020 in Prince Rupert, B.C., with a bright pink yoga ball stuck in its antlers. (Kayla Vickers/Chronicles Of Hammy The Deer Official Page)
Hammy 2.0? Prince Rupert deer spotted with bright pink yoga ball stuck in antlers

The BC Conservation Officer Service is aware of the deer roaming around the city

RCMP. (Phil McLachlan - Black Press Media)
Kelowna Mountie hit with 2nd lawsuit in 2 months for alleged assault

Const. Julius Prommer is accused of breaking a woman’s knee during while responding to a noise complaint

Hirdeypal Batth, 24, has been charged with sexual assault and forcible confinement in relation to an incident in August 2020. (VPD handout)
Man, 24, charged with sex assault after allegedly posing as fake Uber driver in Vancouver

Investigators believe there could be more victims outside of the Vancouver area

Pilot Kevin Maher participated in a flyover of a ceremony at the Cobble Hill cenotaph on Oct. 22 in a 1940 North American (Noorduyn) Harvard aircraft. (Robert Barron/Citizen)
Cobble Hill remembers lost military members with ceremony, flyover

Annual event commemorates those who died in non-combat roles

Adam Ireton holds his son Weston, along with Kristen and Beckett as they celebrate Weston's last day of treatment for lukemia. (Kristen Ireton photo)
799 days: ‘Super’ Weston defeats cancer

‘Weston is disease-free now, so we will be going into a period of checkups and things until he’s 18’

B.C. Premier John Horgan and Washington Gov. Jay Inslee arrive for annual Cascadia conference in Vancouver, Oct. 10, 2018. They have agreed to coordinate the permanent switch to daylight saving time. (B.C. government)
B.C. still awaiting U.S. approval to eliminate daylight saving time

Clocks going back one hour Nov. 1 in Washington too

Most Read