Shar Wilson is the owner and creator of a clothing company called Finawear. She shows off one of her designs which pays homage to traditional Chilkat robes. (Shalu Mehta/News Staff)

‘One pair of leggings at a time’: Langford entrepreneur making Dragons’ Den appearance

Shar Wilson pitched her clothing company, Finawear to the popular show in the spring

Informing the public, one pair of leggings at a time.

That’s what a Langford entrepreneur hopes to do with her line of “wearable, authentic Indigenous art” that will be featured on CBC’s Dragons’ Den in a couple of weeks.

Shar Wilson will be making her Dragons’ Den debut on Nov. 22 with her clothing company, Finawear.

Wilson lives in Langford now but is originally from Gitxsan Territory in northern B.C.

She used to work in finance with various First Nations organizations but everything changed for her in 2009 when she lost her 17-year-old son in a car crash.

“When I lost him my life ended pretty much,” Wilson said. “It didn’t make sense that my son wasn’t there.”

About three years later, Wilson said she saw frog flip flops that she was drawn to because she is from the frog tribe.

READ MORE: Sooke fudge company on Dragon’s Den Nov. 2

“I’d never seen anything with our crests on it,” Wilson said.

Wilson spent the last of her money buying the flip flops and posted them on Facebook to sell them. She said they sold right away and that led to her first business, Shop With Shar.

However, Wilson said she noticed many of the products she was selling were not made in Canada and that the art did not look the way she thought it should.

“That’s when the business part of my brain started kicking in and I said well why don’t I do this myself?” Wilson said.

She taught herself how to use various computer programs, purchased printers and cutting machines and taught herself how to make the products.

“I got all these designs, ordered my first set of clothing in February … flew to Toronto in April and pitched for the Dragons,” Wilson said. “It was very intimidating for me … I’m just a little reserve girl, I never left B.C.”

Wilson said she hopes people from all backgrounds can wear her products.

“The whole point is to inform people and change their minds and help them understand the difference between cultural appropriation and cultural appreciation,” Wilson said. “I’d love anybody to wear Finawear because they know who the artist is, where I’m from and if they wanted to, they can find the story on the art. That’s cultural appreciation.”

READ MORE: Langford entrepreneur marches into the Dragons’ Den

Wilson said she has been busy designing and honing her skill since she pitched to the dragons. She built a website to sell her products and is now planning to connect with other Indigenous artists to help promote their work as well. She said she hopes to feature them on her website so people can buy authentic work.

“I’m all for promoting other First Nations artists … spreading their work around … that’s what I want to do,” Wilson said. “There’s enough to go around … as Indigenous artists a lot of times we come from a place of lack so we don’t believe that …but there’s enough to boost each other up.”

So far, Wilson said she has sent her products to places in Canada and also internationally to cities like Chicago and Athens.

Wilson said her friends and family are very excited to see the episode. She will be holding a viewing party at the Legion in Langford so they can all watch it together.

The viewing party will be held on Thursday, Nov. 22, from 6:30 to 10 p.m. at 761 Station Ave.

shalu.mehta@goldstreamgazette.com


Like us on Facebook and follow us on Twitter

 

Shar Wilson of Langford is the owner and creator of Finawear, a clothing company that sells what she calls ‘authentic, wearable, Indigenous art.’ Wilson pitched her company to CBC’s Dragons’ Den. The episode will air on Nov. 22. (Shalu Mehta/News Staff)

Just Posted

Legend of Victoria dog ‘Cody’ lives on with successful pet drive

Charmaine’s furniture store collecting donations for Victoria Pet Food Bank

Skygazers spot mysterious flaming object during Sunday’s lunar eclipse

University of Victoria astronomer explains the “glowing object”

Evicted UVic student questions Saanich’s housing bylaw

Emma Edmonds had been living with six roommates, while the bylaw states you cannot exceed four

Sooke trade show targets local business

Sookrama planned for April

Plecas report: Thousands spent on trips, booze, magazines and a wood splitter

Two suspended B.C. legislature officers have been accused of ‘flagrant overspending’

WATCH: Celebration of Life hosted for 29 Victoria trees set to be removed

Community Trees Matter Network hosting “goodbye and thank you” for trees on Fort Street

POLL: Do you support a speculation tax on vacant homes in Greater Victoria?

Homeowners have begun to receive letters asking if they should be exempt… Continue reading

Why would the B.C. legislature need a firewood splitter?

First sign of police involvement in investigation of top managers

New Canada Food Guide nixes portion sizes, promotes plant-based proteins

Guide no longer lists milk and dairy products as a distinct food group

Judge annuls hairdresser’s forced marriage to boss’ relative

Woman was told she’d be fired if she didn’t marry boss’s Indian relative so he could immigrate here

Liberals look to make home-buying more affordable for millennials: Morneau

Housing is expected to be a prominent campaign issue ahead of October’s federal election

Cannabis-carrying border crossers could be hit with fines under coming system

Penalties are slated to be in place some time next year

Man accused of threatening to kill ‘as many girls as I see’

Christopher W. Cleary wrote he was angry because he’d never had a girlfriend and wanted to ‘make it right’ with a mass shooting

Most Read