Jobs Minister Shirley Bond defends B.C.’s Bollywood awards

NDP says TV ratings of 30 million Indian households show the B.C. Liberals blew $11 million on an election stunt

Premier Christy Clark announces B.C.'s sponsorship for Times of India Film Awards at Vancouver news conference

VICTORIA – TV ratings of around 30 million households in India don’t mean an unhappy ending for B.C.’s $11 million investment in hosting a Bollywood movie awards show, Jobs Minister Shirley Bond says.

Premier Christy Clark was widely criticized for the decision to invest $11 million to host the Times of India Film Awards, an upstart competitor to India’s 60-year-old National Film Awards that was staged in Vancouver April 6. At the time, Clark said the show would be seen by 400 million people.

NDP leader Adrian Dix zeroed in on the TV ratings in the legislature Wednesday, calling it a “vastly inflated” and “totally fictitious” rationale for spending millions on the awards show.

An NDP freedom of information request for the business case behind the awards uncovered “a couple of emails, a press release … and a poster with the premier’s picture on it,” Dix said.

Bond said the Indian newspaper group reports 32 million TV screens for the June 16 telecast in India, with as many as 20 million South Asian people in other countries seeing an international simulcast. A webcast by Sony reached another eight million online viewers, and the program will be rebroadcast on TV as many as 11 more times, Bond said.

Asked if B.C. would sponsor the event again, Bond didn’t rule it out.

“We recognize the benefit of reaching out to India, and this is one way to do it,” she said. “We’re going to measure the outcomes.”

Bond said the week-long event, with launch news conferences in Vancouver and Mumbai, a global voting campaign and a music event at the PNE before the main awards show, generated 6,000 direct and indirect jobs in B.C. The Times Group also booked 3,000 hotel rooms in Vancouver.

Surrey-Newton MLA Harry Bains told the legislature the $11 million would have been better spent on school expansions for students in portable classrooms in his constituency.

Just Posted

SD61 to install new water fountains over lead concerns

They’re installing 350 new water fountains in local schools due to concerns over elevated levels of lead in the water system

West Shore firefighters band together to support men’s health

More than $8,200 raised for Movember campaign

Holiday gift wrapping tips and tricks

Streamline your process to avoid the hassle

Omnibus zoning bylaw sent for revisions to prevent blanket upzoning in downtown Victoria

More than 10 downtown properties identified by Downtown Residents Association

UPDATE: Four vehicle crash on Sooke Road snarls traffic in Colwood

Sooke Road reopens to traffic in both direction

VIDEO: That’s a wrap: Be a Santa to a Senior packages ready to go out

Program hands out more than 600 gifts to Greater Victoria seniors

Owl found dead after eating rat poison leaves B.C. woman concerned

After finding the owl on her Surrey property, Christine Trozzo says the poison is a concern for kids

Change to CPP death benefit panned as insufficient to cover funeral costs

Funeral Services Association of Canada lobbied governments to raise the value to $3,580

Shelbourne Community Kitchen vies for $20,000 prize

Epicure Foundation, based in North Saanich, will give five groups $20,000 each

Woman in Nanaimo accidentally hands over diamond ring with spare change

Incident happened Wednesday at about 7 p.m. at parking lot near Nanaimo’s boardwalk

B.C. woman brain injured in crash as a baby gets $1.1 million in damages

Trial heard the woman was 16 months old, being carried by her mother when they were both hit

Optimistic Victoria whale watching company invests in new vessel

Banner 2017 tourist season helps Prince of Whales decide to boost service

Victoria cycling advocate makes pitch lor lower speeds on local roads

Group points to evidence suggesting 30 km/h speed limit would save money, lives

Most Read