Black Press has poured itself into the ALS Ice Bucket Challenge, the viral sensation that has, so far, raised over $100 million for research and awareness of the deadly, degenerative disease.
(If you’re somehow unfamiliar with the Ice Bucket Challenge, individuals and companies will film a video showing them dumping a bucket of ice-cold water (and often ice) over their head, and they then challenge others (normally three) to do the same, while they make a donation to the ALS Association in the process.)
Over the past two weeks, several Black Press newspapers have taken the plunge and, of course, challenged others in our family to do the same:
Campbell River Mirror
Vernon Morning Star