Metchosin farmer Kit Warren is saving his struggling farm though a creative Facebook campaign.

Social media saves farm

Nearing foreclosure and struggling to make ends meet, the Metchosin farmer turned to social media to call out for help.

After a month of selling cars, Kit Warren threw in the keys and jumped back into his farm full-time.

Nearing foreclosure and struggling to make ends meet, the Metchosin farmer turned to social media to call out for help.

Status updates, posts and contests were answered by 3,337 “likes” that are generating into dollars through his creative initiatives.

Aside from selling farm products and weekly farm tours, Warren started offering chocolate making, canning and even fitness bootcamps. The exposure caught the eye of a bank who Warren says is finalizing paperwork on a new mortgage. He says that will allow him expand the farm by 19 acres and get out of the red.

“I am still behind in my (current) mortgage but we are getting by,” Warren said. “(A new bank) saw my Facebook page and the exposure we have and believes in what I am doing.”

Warren is also working on securing foreign investors.

“Social media has allowed this to happen,” Warren said. “With social media I can compete with the corporations.”

 

 

Just Posted

Goldstream Avenue development on schedule to open next winter

Pacifica development adds 150 units of affordable housing

SCREECH: Transportation service will give residents and businesses a say in improving the system

Transportation issues are top of mind across the Capital Regional District. If… Continue reading

Artists find showcase at Coast Collective gallery

Art from the Attic showcases forgotten treasures

Drop off your old branches in Colwood

Program helps keep city yards tidy

Premier John Horgan announces improvements to Highway 14

Construction on the $10 million project is set to begin immediately

REPLAY: B.C. this week in video

In case you missed it, here’s a look at replay-worthy highlights from across the province this week

Vessel washed ashore in Campbell River during last night’s storm

A vessel appears to have gotten loose and washed to shore on… Continue reading

Liberals quietly tap experts to write new paternity leave rules

Ideas include creating an entirely new leave benefit similar to one that exists in Quebec

Insurers say Canadian weather getting hotter, wetter and weirder

Average number of days with heavy rain or snow across Canada has been outside norm since spring 2013

Final phase of MDMA-assisted psychotherapy trials to kick off in B.C.

Doctors hope to get psychedelic-assisted psychotherapy legalized in Canada and the U.S. by 2021

WHL winning streak ends at four in Kelowna for Victoria

Royals lose 8-4 as Rockets explode offensively

Wind warning back in effect around Vancouver Island

80 km/h winds expected Saturday, Jan. 20, on east coast of Island, 100 km/h on west coast

VIDEO: Thousands join women’s march events across B.C.

Today marks one year since the first Women’s March on Washington

UPDATE: BC Transit’s handyDart service strike in Victoria delayed

LRB application by contractor means new strike notice must be issued by union

Most Read