SOHO Summit is a one-day conference for small business owners who are looking for a hands-on way to learn and workshop. (Derek Ford/SOHO Summit)

SOHO Summit on West Shore to help small business owners

Fourth annual conference features panel discussions, workshops

Ten years ago, Chris Burdge founded a digital marketing firm and was looking for ways to improve his business.

He was a member of a networking group with people from different industries that would meet once a month. Each month, one of the members would present a challenge they were facing in their business and the group would work together for a solution.

That’s what sparked the idea for SOHO Summit, a one-day conference for small business owners who are looking for a hands-on way to learn and workshop.

READ ALSO: Social Media Camp back in Victoria for 10th year

“It’s not your typical conference,” Burdge said. He founded the SOHO Summit four years ago and will be putting it on again on Oct. 10 at Elements Casino.

SOHO stands for Small Office Home Office, meaning it’s for companies of about one to 50 employees. Those that attend the conference participate in a full day of workshops, panel discussions and round-table discussions and listen to 21 speakers from various businesses in the area.

Participants can also book one-on-one sessions with expert advisors such as an accountant or lawyer and ask any questions they have.

“We try to make it as practical as possible so that when people attend the conference, they can get answers to questions and implement what they’ve learned right away,” Burdge said.

READ ALSO: This month Victorians are encouraged to shop local to celebrate small business

One challenge in particular that Burdge said businesses are facing is how to recruit and retain millennials in today’s job market. To address it, the SOHO Summit will feature a new panel on millennials.

Another session, and the closing keynote, from Marc Stoiber of Marc Stoiber Enterprises will focus on how businesses can “electrify” their brand in less than 30 minutes.

“He works with people in the room,” Burdge said. “It’s amazing how he can draw ideas out of people and get the essence of what their brand is.”

The SOHO Summit takes place from 8 a.m. to 5:30 p.m. on Oct. 10 at Elements Casino in View Royal. Registration is still open and can be completed at sohovictoria.com.


Like us on Facebook and follow us on Twitter

Just Posted

West Shore students get message on interface fires

Royal Roads University teams up with high school students and Langford Fire

Rickter Scale: Children in the eye of the porn storm

The Rickter Scale is a weekly column

PHOTOS: Trangender flag raised for first time ever outside of B.C. Legislature

Nov. 20 marks Transgender Day of Remembrance, honouring those who have been murdered

Oak Bay ready for 19th annual Light Up

Games, crafts, live music, roasted chestnuts mark Sunday’s Light Up

B.C. politicians view supermodel’s transition journey on Transgender Day

Liberal MLA Jane Thornthwaite and New Democrat MLA Spencer Chandra Herbert appear in the documentary

POLL: Do you plan on making any purchases on Black Friday?

We’ve all seen the images. Shoppers rioting outside of a store in… Continue reading

Greater Victoria Crime Stoppers wanted list for the week of Nov. 19

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

B.C. won’t appeal decision protecting ICBC court experts

Change to evidence rules next to save money, David Eby says

1898 Yukon gold rush photo featuring Greta Thunberg look-alike sends internet into tailspin

Jokes erupted this week after a 120-year-old photo taken by Eric A. Hegg surfaced from archives

Distracted driving tickets not for ICBC revenue, B.C. minister says

Minister Mike Farnworth calls SenseBC analysis ‘nonsense’

CN Rail strike and lack of trucking alternatives stoke forest industry fears

Companies calling on the federal government to ‘do everything in its power’ to end the strike

Prime Minister Justin Trudeau unveils new Liberal cabinet

Pivotal role in his new cabinet for a minority-government era goes to Chrystia Freeland

Most Read