BC Place stadium had a major refit done after hosting opening and closing ceremonies for the 2010 Winter Olympics. (Ryan Adams/Wikimedia Commons)

Province putting B.C. Place naming rights back on market

Deal with Telus mysteriously died under B.C. Liberal government

The B.C. government has approved a plan to seek bids for the naming rights to B.C. Place, looking to restart a plan by the previous B.C. government that led to a deal with Telus Corp. for the downtown Vancouver landmark being scuttled.

“This naming rights sponsorship opportunity will make more funds available for government to improve the services that British Columbians count on,” Tourism Minister Lisa Beare said Monday.

BC Place naming rights were almost sold in 2012, but a $40 million deal with Telus was abruptly scrapped by then-tourism minister Pat Bell. When questioned about the decision, which left the telecommunications company preparing plans and signs to rebrand the domed stadium, Bell said he considered the name B.C. Place to be “iconic” and worthy of preserving.

The costly renovation and retractable roof have been a political target for years, and the revenue from a naming deal is attractive again.

“B.C. Place is a vibrant, world-class facility, and is one of only a few venues of this size and profile in North America yet to capitalize on this valuable type of revenue opportunity,” said Ian Aikenhead, chair of The B.C. Pavilion Corporation, the provincial Crown agency that was set up for Expo 86.

RELATED: B.C. Place pulled from 2026 World Cup soccer bid

B.C. Place was last in the news when the NDP government pulled out a joint North American bid for the 2026 World Cup of soccer, citing unknown upgrade costs that could include a natural grass field.

Premier John Horgan said in June 2018 he wasn’t prepared to sign a “blank cheque” for FIFA, the international soccer governing body.

In addition to serving as home field for the B.C. Lions football team and Vancouver Whitecaps FC of Major League Soccer, B.C. Place hosts Canada Sevens rugby, concerts and trade shows.

Organizations have until May 15 to submit bids for the naming rights on BC Bid, the province’s facility for public sector contract offers.


@tomfletcherbc
tfletcher@blackpress.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Invasive crab spotted near Sooke

Fisheries need more data to know if numbers are increasing

No treatment for highly infectious measles, says doctor

10 cases of measles confirmed in Vancouver as of Friday

Credit card frauds target local businesses: VicPD

Crime Reduction Unit investigating several frauds costing several businesses over $50,000

Fatherhood draws Victoria man to publish Tsimshian colouring book for children

Leon McFadden is working on 11 more books to finish the horoscope series

National Energy Board approves Trans Mountain pipeline again

Next step includes cabinet voting on the controversial expansion

POLL: Will you be wearing pink to take a stand against bullying?

Schools and workplaces across Greater Victoria and around the province will be… Continue reading

Reports of rashes prompt closure of all Harrison Hot Springs pools

Public pool available after Fraser Health shut down all five mineral pools until further notice

Girl heard saying ‘Help my Dad’ in suspicious radio message on Vancouver Island

Police asking for help following mysterious signals from somewhere between Comox and Sayward

Two more measles cases confirmed in Vancouver

It brings the number of total cases within the city connected to the outbreak to ten

B.C. Special Olympics officially underway in Vernon

Athlete’s Oath: “Let me win. But if I cannot win, let me be brave in the attempt.”

Vancouver Aquarium wants your help to name a baby killer whale

The public helped name Springer’s first calf, Spirit, and is being asked to help with the second

Guards protest firing of fellow officers charged with assault at B.C. prison

Corrections officers demonstrated in Maple Ridge on Friday afternoon

Most Read