After a month of selling cars, Kit Warren threw in the keys and jumped back into his farm full-time.
Nearing foreclosure and struggling to make ends meet, the Metchosin farmer turned to social media to call out for help.
Status updates, posts and contests were answered by 3,337 “likes” that are generating into dollars through his creative initiatives.
Aside from selling farm products and weekly farm tours, Warren started offering chocolate making, canning and even fitness bootcamps. The exposure caught the eye of a bank who Warren says is finalizing paperwork on a new mortgage. He says that will allow him expand the farm by 19 acres and get out of the red.
“I am still behind in my (current) mortgage but we are getting by,” Warren said. “(A new bank) saw my Facebook page and the exposure we have and believes in what I am doing.”
Warren is also working on securing foreign investors.
“Social media has allowed this to happen,” Warren said. “With social media I can compete with the corporations.”