Non driving youth to shape planning

Many young consumers today just do not care that much about cars.

As reported in the New York Times in March, General Motors needs help solving one of the most vexing problems facing the car industry: Many young consumers today just do not care that much about cars.

“That is a major shift from the days when the car stood at the center of youth culture and wheels served as the ultimate gateway to freedom and independence.”

A generation ago, “Young drivers proudly parked Impalas at a drive-in movie theater, lusted over cherry red Camaros as the ultimate sign of rebellion”.

Today Facebook, Twitter and text messaging allow teenagers and 20-somethings to connect without wheels. High gas prices and environmental concerns don’t help matters.

As reported: “They think of a car as a giant bummer,” and “Think about your dashboard. It’s filled with nothing but bad news.”

There is data to support these observations. The Times indicated in 2008, 46.3 per cent of potential drivers 19 years old and younger had drivers licences, compared with 64.4 per cent in 1998, according to the Federal Highway Administration, and drivers aged 21 to 30 drove 12 perc ent fewer miles in 2009 than they did in 1995.

Forty-six percent of drivers aged 18 to 24 said they would choose Internet access over owning a car, according to the quoted research firm.

Automobiles have fallen in the public estimation of younger people. In a survey of 3,000 consumers born from 1981 to 2000, a generation marketers called the Millennials, a marketing firm asked which of 31 brands they preferred. Not one car brand ranked in the top 10, lagging far behind companies like Google and Nike.

This has broad implications for urban planners and transportation decision makers as they need to accommodate the future generations that will embrace mass transit.

My generation that as teenagers embraced Camaros, Mustangs and Firebirds need to realize that our kids do not share our passions for wasting fuel and energy just to sit in traffic.

The New York Times article laments the automakers concerns to attract new drivers to replace the older drivers who will eventually disappear.

This is analogous to Kodak’s effort to push film as we entered the digital age.

Avi Ickovich

Langford

 

 

Just Posted

Cycslists were all smiles during ninth Tour de Victoria

More than 2,100 cyclists participated

‘I’m just absolutely disgusted’: Husband furious after Const. Beckett’s killer gets day parole

Kenneth Fenton was sentenced to prison after he fatally struck Const. Sarah Beckett’s cruiser

Police investigating incident in Saanich neighbourhood

Neighbours tell Black Press Media that a body has been found, but police remain tight-lipped.

Langford lizard sighting excites Victoria museum curator

Curator of vertebrate zoology/knowledge explains the spread of the Wall lizard in the region

Colwood man takes on Ride to Conquer Cancer for 11th year in a row

Team Finn has raised almost $3 million for BC Cancer Foundation

VIDEO: Langley Ribfest met with protesters

Groups that oppose the event for various reasons plan to be on site each of the three days.

Canadians killed in Afghanistan honoured during emotional dedication ceremony

One-hundred-fifty-eight Canadian soldiers died during the mission

It’s snow joke: Up to 30 cm of snow expected to fall in northeastern B.C.

Alaska Highway, Fort Nelson to be hit with August snowstorm, according to Environment Canada

Sea-to-Sky Gondola in B.C. likely out of commission until 2020

Sea to Sky Gondola carries between 1,500 and 3,000 people every day during the summer season

Helicopter-riding dog Mr. Bentley now featured on cans of new B.C.-made beer

Partial proceeds from every pack go to Children’s Wish

PHOTOS: Weapons seized at Portland right-wing rally, counterprotests

Not all who gathered Saturday were with right-wing groups or antifa

Ferries employees participating in Denman Island cleanup for plastic-shedding ferry

The cleanup comes a few weeks after one organized by residents of the Island

Discussion on grief and loss between Stephen Colbert, Anderson Cooper goes viral

The exchange includes emotional question from Cooper, and outlook on grief as a child

Toronto activist calling on federal parties to nominate more black candidates

Fewer than 20 black Canadians have been nominated so far, including some Liberal MPs seeking re-election

Most Read