EDITORIAL: Common sense helpful today

Shoppers need to keep their eyes wide open on Black Friday

Like any good marketing idea, Black Friday caught on fairly quickly in Canada in 2008-09 after giant retailers like Walmart ramped up their offerings and  achieved roaring success south of the border.

Its natural placement, the day following U.S. Thanksgiving, kicked off the Christmas shopping season with a bang, especially since many civil servants have the Friday off in the U.S.

With the opportunity to ride that wave of consumerism, merchants on the West Shore and elsewhere in Greater Victoria have created their own version of Black Friday, sometimes starting sales a week or more ahead of the actual day.

While the logistics of Black Friday don’t quite match up with our Boxing Day – which many residents receive as a paid holiday – the shopping frenzy it has created has overtaken the “gotta-have-it” scenario formerly reserved for the day after Christmas.

A good indication is the thick wad of flyers contained in the Wednesday edition of the Gazette. Outside of the weekly grocery inserts, virtually all contained the words “Black Friday” on the cover.

The business use of the term was coined decades ago in the U.S., in approximate reference to the time of the year when retailers begin to make a profit – thus going into the “black” as opposed to operating in the red.

We’re all for retailers making a profit, especially locally owned operations such as those which have joined the Think Local First Victoria campaign (see page A11). That helps keep our local economy moving.

At the same time, we’re for people saving money. However, not every item offered in a Black Friday sale will be priced at what could be considered a “screamin’ deal.” As with any sales event, smart shoppers should be aware of the regular prices going in and know exactly how much you’re willing to pay for an item.

As you go bargain hunting today, keep in mind that some retailers choose to lowball only certain items as a way to get potential customers in the door.

Whether you’ve camped out ahead of opening time to get in line, or simply walked in to check out potential bargains, remember to let common sense prevail and don’t buy simply because a sign insists you’re getting a great deal.

Just Posted

Victoria Shamrocks win proves costly

Shamrocks lose Rhys Duch to a season-ending injury

BC Ferries adds extra and late night summer sailings

Seasonal adjustments to sailing times also in effect on many routes

Greater Victoria records drop in building permit values

Values are up for British Columbia and Canada thanks to Vancouver

Campbell River teen on the mend a year later

Jonah Shankar’s treatment for brain tumour involved trips to UK

WATCH: Barbers battle it out in Victoria

‘Barber Battle’ saw stylists and barbers from across North America go head-to-head

Province comes through with funding for Charleigh Fales

Lake Cowichan toddler only one in B.C. diagnosed with CLN2 Batten disease

People throwing food at a bear in Fernie alarms conservation groups

“Approaching and feeding bears contributes to habituation,” says conservation group

Feds announce $50M strategy to fight dementia

Emphasis is on prevention and and supporting caregivers

Federal Liberals’ plan to help first-time homebuyers to kick in weeks before election

Ottawa to pick up 5% of a mortgage on existing homes for households that earn under $120,000 a year

Homalco tour gives glimpse into area’s ‘People, Land, Water’

First Nation business mixes cultural components with wildlife excursions

B.C. VIEWS: When farmland protection doesn’t protect farmers

Secondary residences aren’t mansions, families tell Lana Popham

Bombers down B.C. Lions 33-23 in season opener

Former Lion Andrew Harris leads Winnipeg with 148 rushing yards

Northern B.C. family remembers murdered Indigenous woman with memorial walk

Still no closure for Ramona Wilson’s family 25 years later

Most Read