The Save Mary Lake is counting on the power of social media to push it towards it's $1 million fundraising goal.
On Jan. 27 campaigners will host a live web-a-thon to attract people around the world to buy $10 virtual plots of the Highlands property.
The public event in Victoria will broadcast online through live streaming video at www.savemarylake.com. Local social media personalities will also be live-tweeting about the guest speakers and entertainers while encouraging donations on www.twitter.com.
The four-hour event will feature interviews with National Green Party leader Elizabeth May, EcoFutures founder Guy Dauncey, and environmental champion Vicky Husband.
There will be music from Oliver Swain, poetry from Dvora Levin, and video presentations.
Attend the event in person at Cabin 12, 607 Pandora St., or follow the hashtag "#marylake" by typing it into the search bar at the top of any Twitter page. You don't need a Twitter account to search the hashtag.
To buy a virtual parcel of Mary Lake or learn more about the campaign visit www.savemarylake.com. Or to make a $10 donation using your cell phone, text "Mary" to 45678 and the one-time charge will show up on your phone bill.
The deadline to donate to the Save Mary Lake campaign is Feb. 1, though organizers have said they are seeking an extension.