Mya Chau and Eve Helman, both 12, and Ben Duthie, 16, are behind a change.org petition asking Canada’s iconic coffee chain to introduce a fully compostable or recyclable paper cup. (The Canadian Press)

Trio of Calgary kids ask Canadian coffee chain to rethink popular contest

The kids want a greener, electronic way to run Roll Up the Rim

Three young people in Calgary are challenging Tim Hortons to roll up the rim for the planet.

Mya Chau and Eve Helman, both 12, and Ben Duthie, 16, are behind a change.org petition asking Canada’s iconic coffee chain to introduce a fully compostable or recyclable paper cup.

They also think the coffee chain, which has more than 4,600 stores worldwide and claims to sell two billion cups of coffee every year, can use its popular Roll Up the Rim to Win contest to encourage customers to bring in reusable mugs.

“If Tim Hortons had some sort of electronic version of the Roll Up the Rim to Win I think that would be a much more environmentally positive way to run the contest,” said Duthie.

Roll Up the Rim to Win has been held by Tim Hortons since 1986, and this year’s version of the contest launches Wednesday.

The kids say the company could, for example, give people who bring in reusable cups two chances to win rather than just one, or it could move the entire game online.

Tim Hortons has had some electronic components of its game, including Scroll Up the Rim to Win, which was introduced last year on the company’s mobile app. The prizes on the app version were limited to coffee and doughnuts. The prizes available to people playing by rolling up the rims of their coffee cups include cars.

Duthie said he understands the contest would have to be rebranded if disposable cups were eliminated altogether.

“I do think that would be a challenge for them but I think it’s certainly possible,” he said.

While theoretically the plastic-lined single-use coffee cups used by chains like Tim Hortons and McDonalds can be recycled, most municipal recycling systems aren’t equipped to do it. The kids say more than 600 billion single-use cups are produced worldwide every year and all companies need to find a way to be better about reusing, composting or recycling them.

Jane Almeida, a spokeswoman for Restaurant Brands International, which owns Tim Hortons, said in a written statement the company is working on a packaging strategy to reduce its environmental footprint, offers china dishes for customers eating in its shops, and has discounts for customers who bring their own reusable cups.

“Working closely with industry, Tim Hortons will also begin testing a new strawless lid in 2019 and increasing the amount of recycled content in our packaging,” Almeida said.

Sarah King, head of the oceans and plastics campaign at Greenpeace Canada, said Roll Up the Rim is a fun contest that Canadians love but it inherently encourages people to use cups that will mostly end up in the garbage.

She said the company is in a good position to influence change given its popularity and loyal customer base.

READ MORE: B.C. man claims Tim Hortons refused to sell him sandwich for homeless panhandler

Several restaurant companies are addressing concerns about plastic packaging. Starbucks last year began a quest to find someone to design a biodegradable liner for its coffee cups, a move that came after Chau and Helman petitioned it to build a better cup.

Duthie also petitioned Starbucks to stop giving out plastic straws and the company is phasing those out by 2020.

Their petition for Tim Hortons now has nearly 105,000 signatures on it.

Mia Rabson, The Canadian Press


Like us on Facebook and follow us on Twitter.

Just Posted

Stolen power tools, laptops, comic books, artwork recovered in vacant Langford home

West Shore RCMP look to reunite stolen property with rightful owners

First council candidate is missing

RCMP asks that anyone with information contact them immediately

Large scale flood forces Saanich rec centre to close

Extent of the damage unknown at this point

Ringette returns to Greater Victoria

Locals are forming a new ringette association after going more than decade without

Belmont grad captures bronze on the beach

Gracie May and Sara Ostojic win bronze at U-18 National Beach Volleyball Tournament

Ethnic media aim to help maintain boost in voting by new Canadians

Statistics Canada says new Canadians made up about one-fifth of the voting population in 2016

POLL: Should there be a ban on gas-powered leaf blowers?

We’ve all heard them, and most likely cursed them under our breath.… Continue reading

Greater Victoria wanted list for the week of Aug. 23

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

Retired Vancouver Island teacher ‘Set for Life’ after $675K lottery win

Patrick Shannon plans to buy new sails for his sailboat

New police force in Surrey must avoid VPD, RCMP errors made in Pickton case: Oppal

Boots are scheduled to be on the ground by spring 2021

Man at centre of dropped HIV-disclosure case sues province and 10 cops

Brian Carlisle of Abbotsford says Mission RCMP defamed him and were ‘negligent’ in their investigation

Striking Western Forest Products workers could lose benefits in September

Union, forest company at odds over Vancouver Island benefit payments as strike enters third month

Conan turns to the Property Brothers for tips on buying Greenland

Jonathan Scott suggests removing glaciers and mountains to bring in ‘more natural light’

Forests minister visits B.C. town rocked by multiple mill shutdowns

A third of Mackenzie turns out for rally, not much to cheer about

Most Read