Royal Roads University's logo unveiled Tuesday

Royal Roads rebrand reflects new reality

Colwood’s iconic Hatley Castle has been rebuilt with digital building blocks as Royal Roads University refreshes its image

Colwood’s iconic Hatley Castle has been rebuilt with digital building blocks as Royal Roads University refreshes its image to better reflect modern times.

The new look has been in the works for about two years. The need for change was driven by the reality of what the school is in this day and age.

“I think the tag line as of (Monday) – Canada’s University for Working Professionals – wasn’t really relevant (to the realities of the current school),” said Catherine Riggins, director of branding, marketing and recruitment at RRU, after the new look and tag line – Life Changing – was unveiled Tuesday.

A statement by RRU said the “university’s  learning model allows work and life to co-exist, and the personalized admission process takes into account attributes that other institutions may overlook.”

The pixels coming off iconic Hatley Castle in the new look  play on the what the school’s marketers says is a juxtaposition between traditional and online learning.

“I hope that (the public) see this as truly an attractive brand,” Riggins said. “It really is what our alumni are saying about us.”

editor@goldstreamgazette.com

Just Posted

UPDATE: Tsunami warning ended for Greater Victoria

Homes in Colwood near Esquimalt Lagoon were evacuated after tsunami warning for coastal areas of B.C. after 7.9 earthquake off Alaskan coast

Support growing for palliative care facility on the West Shore

Dave Saunders says facilities ‘bursting at the seams’

Royal Bay student bound for Swaziland

World College admission brings surprise destination

Greater Victoria under another wind warning this morning

Strong southeast winds will reach speeds of up to 80 km/h in Greater Victoria

Bob Heyes back behind Shamrocks bench for 2018 season

Art Webster, Mike Simpson, John Hamilton will also return

Testing the Google Arts & Culture app

Going face to face with art

VIDEO: Fuel truck and train collide in B.C. causing massive fire

More emergency crews are still arriving on scene of a massive fire at the Port Coquitlam rail yard.

Back to work: U.S. government shutdown ends after Democrats relent

Short-term spending measure means both sides could see another shutdown stalemate in three weeks

Man lives despite malfunctioning defibrillator at B.C. arena

A middle-aged man went into cardiac arrest after at game at Pitt Meadows Arena last Wednesday.

Reynolds, Edward Milne capture titles at Esquimalt hoops tournament

Host Dockers take fourth in senior girls draw

Cause of Northern B.C. seaplane crash released

TSB releases report on seaplane crash during a water landing in 2016 near First Nations community

Vancouver police crack down on pop-up pot vendors

Officers raided merchants’ tables on Robson Square late Sunday

Bell Media, NFL take appeal over Super Bowl ad rules to top court

At issue is a ban on substituting American ads with Canadian ones during the game’s broadcast

Most Read