Royal Roads University's logo unveiled Tuesday

Royal Roads rebrand reflects new reality

Colwood’s iconic Hatley Castle has been rebuilt with digital building blocks as Royal Roads University refreshes its image

Colwood’s iconic Hatley Castle has been rebuilt with digital building blocks as Royal Roads University refreshes its image to better reflect modern times.

The new look has been in the works for about two years. The need for change was driven by the reality of what the school is in this day and age.

“I think the tag line as of (Monday) – Canada’s University for Working Professionals – wasn’t really relevant (to the realities of the current school),” said Catherine Riggins, director of branding, marketing and recruitment at RRU, after the new look and tag line – Life Changing – was unveiled Tuesday.

A statement by RRU said the “university’s  learning model allows work and life to co-exist, and the personalized admission process takes into account attributes that other institutions may overlook.”

The pixels coming off iconic Hatley Castle in the new look  play on the what the school’s marketers says is a juxtaposition between traditional and online learning.

“I hope that (the public) see this as truly an attractive brand,” Riggins said. “It really is what our alumni are saying about us.”

editor@goldstreamgazette.com

Just Posted

West Shore RCMP block entrance to Goldstream Park, evicting all campers by morning

Roving tent city moved to provincial park yesterday, advocates say homeless unfairly targeted

Choir study shows people with dementia can learn new songs

Volunteers need for Alzheimer’s helpline, World Alzheimer’s Day is Sept. 21

Victoria’s ‘Penny Girl’ to tell story of gender transition in new documentary

Frankie Edroff will write film, Empress Avenue Media to direct, produce project funded by Telus Storyhive

Four Greater Victoria mayors to be acclaimed in fall election

No election in District of Highlands with six council candidates up for six seats

United Way asks Victoria to share local love

2018 campaign aims to raise another $5M

Fresh-faced Flames fend off Canucks 4-1

Vancouver drops second straight NHL exhibition contest

Scheer pushes Trudeau to re-start Energy East pipeline talks

Conservative Leader Andrew Scheer questioned the Prime Minister over Trans Mountain project

Mistaken identity: Missing dog claimed in Moose Jaw belongs to another family

Brennen Duncan was reunited with a white Kuvasz that was found in Saskatchewan

Abandoned kitten safe and sound thanks to B.C. homeless man

‘Jay’ found little black-and-white kitten in a carrier next to a dumpster by a Chilliwack pet store

Police chief defends controversial marijuana seizure

Advocates said cannabis was part of an opioid-substitution program in Vancouver’s Downtown Eastside

VIDEO: B.C. deer struggles with life-preserver caught in antlers

Campbell River resident captures entangled deer on camera

Trans Mountain completes Burrard Inlet spill exercise

Training required, some work continues on pipeline expansion

Supporters of B.C. man accused of murdering Belgian tourist pack courtoom

Family and friends of Sean McKenzie, 27, filled the gallery for brief court appearance in Chilliwack

Most Read