Royal Roads University's logo unveiled Tuesday

Royal Roads rebrand reflects new reality

Colwood’s iconic Hatley Castle has been rebuilt with digital building blocks as Royal Roads University refreshes its image

Colwood’s iconic Hatley Castle has been rebuilt with digital building blocks as Royal Roads University refreshes its image to better reflect modern times.

The new look has been in the works for about two years. The need for change was driven by the reality of what the school is in this day and age.

“I think the tag line as of (Monday) – Canada’s University for Working Professionals – wasn’t really relevant (to the realities of the current school),” said Catherine Riggins, director of branding, marketing and recruitment at RRU, after the new look and tag line – Life Changing – was unveiled Tuesday.

A statement by RRU said the “university’s  learning model allows work and life to co-exist, and the personalized admission process takes into account attributes that other institutions may overlook.”

The pixels coming off iconic Hatley Castle in the new look  play on the what the school’s marketers says is a juxtaposition between traditional and online learning.

“I hope that (the public) see this as truly an attractive brand,” Riggins said. “It really is what our alumni are saying about us.”

editor@goldstreamgazette.com

Just Posted

Mental health walk/run aims to outpace depression

Walk increased to 5k, run to 10k

Island cycling series boosts youth race schedule

New series creates opportunity for more youth competition

Bear sightings historically rare in Langford: City staff

51 bear complaints or sightings in last year

Colwood wins award for Sustainable Infrastructure Replacement Plan

Plan wins Award of Excellence in Government Finance

WATCH: Movie star and PACE alum Calum Worthy talks musical theatre and his career

“American Vandal” and “Austin and Ally” actor has been returning to the program for over 20 years

POLL: How often does your family use BC Ferries?

Navigating the lineups for BC Ferries is a way of life for… Continue reading

Crime Stoppers most wanted for Greater Victoria for the week of April 16

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

Parents say Austrian climber missing in Banff National Park ‘lived his dream’

David Lama, Hansjorg Auer and American climber Jess Roskelley have been missing since Wednesday

Six months after legalization, high prices and supply issues boost illicit pot market

It has been six months since Canada became the first industrialized country to legalize recreational cannabis

Seattle’s 4-20 ‘protestival’ enjoys tolerance, some support – and B.C. could do the same

Seattle’s Hempfest a large-scale occasions with vendors, prominent musical acts and thousands of attendees

B.C. mountain biker sent home from hospital twice, despite broken vertebrae

Released in Maple Ridge to go home with three fractured vertebrae

Deck collapses in Langley during celebration, multiple people injured

Emergency responders rushed to the Langley home

B.C. RCMP receive application for Police Cat Services

RCMP announced the launch of the Police Cat Services unit as an April fools joke

Most Read