‘Recall fatigue’: Canadians may avoid certain foods over holidays

In the winter, Canada’s supply of fresh fruit and vegetables tends to come from very specific areas.

A string of high-profile produce recalls may lead to shortages of the most recent culprits ahead of the holidays. But, even if cauliflower and some lettuce varieties stay in stock, experts say consumers may be hesitant to buy these and serve them as part of a big, family meal.

The Canadian Food Inspection Agency announced over the weekend a recall of certain cauliflower and lettuce products produced by California-based Adam Bros. Farming Inc. that were distributed in at least six provinces. There have been no reported illnesses associated with the wrapped cauliflower, and green leaf and red leaf lettuce that’s sold in bulk without a brand name.

“We are likely — in the short run at least — to be short of those products,” said Mike von Massow, an associate professor at the University of Guelph.

In the winter, Canada’s supply of fresh fruit and vegetables tends to come from very specific areas, he said. The farm in question likely represents a significant proportion of the total cauliflower and leafy greens arriving in Canada and stopping those imports could create a strain on supply, resulting in higher prices for what is safe and available ahead of the holidays.

Loblaw Companies Ltd., Empire Co. Ltd. and Metro Inc. did not immediately respond to a request for comment on whether they sold the farm’s products and whether they anticipate supply falling below demand.

Romaine lettuce, on the other hand, seems to be back in stock in at least some grocers’ stores after a recent recall that prompted many companies to temporarily stop selling the product.

Empire, the parent company of Sobeys Inc., has now sourced romaine from an unaffected region and the product is back in stock, an executive said during a conference call with analysts last week.

Read more: Some types of cauliflower, lettuce recalled over E. coli fears

Read more: Food agency taking steps to prevent entry of lettuce suspected in E. coli cases

There are alternatives for each of these items, of course, like swapping brussels sprouts for cauliflower.

However, folks tend to be highly traditional over the holidays and some dishes may demand specific ingredients.

“I think about our Christmas traditions and we have very sort of established meals over the holidays,” said von Massow.

“And so, that could put a crimp if cauliflower is central to that for families.”

They may have to pay more than they otherwise would for that ingredient, he said.

A more budget-minded option may be purchasing frozen cauliflower, said Simon Somogyi, a professor at the University of Guelph who studies food consumer behaviour.

It’s possible though, consumers may simply avoid these products and others implicated in recent recalls.

This recall comes shortly after a wide-ranging romaine lettuce recall in the country and south of the border. The Canadian Food Inspection Agency halted romaine lettuce imports from certain California counties after the leafy green was linked to 28 cases of E. coli in the country. Grocery stores pulled romaine lettuce off their shelves and many restaurants stopped serving dishes with the ingredient at the time.

“I think we’re definitely in a period of recall fatigue and there seems to be so many recalls of late that consumers are getting just confused and that’s a concern,” Somogyi said.

Canadians should be comforted by the fact that authorities have pinpointed the location of the most recent outbreak of cauliflower and leaf lettuce, he said.

But he wouldn’t be surprised if they’re cutting back on romaine consumption as a U.S.-Canadian investigation has yet to determine the source contamination for that outbreak.

Some have speculated that a deadly 2006 E. coli outbreak linked to spinach, for example, prompted consumers to favour kale instead.

People may also be more vigilant about what they serve others over the holidays as they tend to be bigger meals than usual, said von Massow.

“You also don’t want to be the person that served the entire family of 18 the vegetable that made them sick.”

Aleksandra Sagan, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

UVic president offers condolences after two students killed in bus crash

‘We also grieve with those closest to these members of our campus community,’ Cassels says

Colwood square dancing open house to welcome in new dancers

“It’s therapy,” said long-time square dancer Linda Townsend

Green candidate expects a tight race in Esquimalt-Saanich-Sooke

David Merner says Green Party would act as “strong moral conscience” in a minority Parliament

Tour Government House and other homes, enjoy art along the way

The Art Gallery’s 66th annual House Tour features artists at work, artistic floral displays

Christian bookstore’s Victoria location marks 80 years in business

The store opened on corner of Douglas Street, View Street in 1939

VIDEO: Vancouver Island mayor details emergency response after fatal bus crash

Sharie Minions says she is ‘appalled’ by condition of road where bus crashed

Federal food safety watchdog says batch of baby formula recalled

The agency says it’s conducting a food safety investigation

Coming Home: B.C. fire chief and disaster dog return from hurricane-ravaged Bahamas

The pair spent roughly one week on Great Abaco Island assisting in relief efforts

Newcomer Ferland lines up with sniper Pettersson as Vancouver Canucks camp opens

Ferland provides more depth and a scoring threat up front, Pettersson says

Intelligence official charged seemed to be ‘exemplar of discretion’: UBC professor

Professor Paul Evans says he served on Cameron Ortis’s doctoral dissertation committee

B.C. police watchdog to investigate man’s head injury during RCMP arrest

Suspect fled on a bicycle and fell off when an officer attempted to stop him

Nanaimo company gets licence to test psychedelic drugs for therapy treatment

Salvation Botanicals interested in manufacturing, testing and research and development

‘A real shame’: B.C. MLA says factors behind Tolko mill closing should have been caught

Kelowna-Mission MLA Steve Thomson said the industry is in bad shape across the province

VIDEO: Seniors at B.C. assisted living facility shocked by Oct. 1 eviction notice

Building owners terminate lease for McGuire Lake Congregate Living in Salmon Arm

Most Read