Queen Alexandra foundation rebrands

Children’s Health Foundation of Vancouver Island begins next chapter

Ron Hewitt

What’s in a name?

A great deal, according to the newly named Children’s Health Foundation of Vancouver Island, formerly called the Queen Alexandra Foundation for Children.

The foundation announced the change to a large crowd at the West Shore Child, Youth and Family Centre on Wale Road in Colwood on Wednesday, Oct. 3.

Among those attending were Pacific Centre Family Services Association executive director Mitizi Dean, local fundraiser Jeneece Edroff and minister of community, sport and cultural development Ida Chong.

The name change comes as a desire to reflect of the foundation’s increasing role in helping families throughout Vancouver Island and the Gulf Island, and to expand the foundations association beyond one facility.

“What we recognized is that the work we are doing has changed over the years, we weren’t just associated with one hospital site anymore,” president and chief executive officer Ron Hewitt said. “This name now tells what we really do. The name has caught up with our mandate.”

The name is intended to more accurately reflect the role of the organization, Hewitt said. As the services provided by the foundation help people from throughout Vancouver Island and the Gulf Islands, the name is intended to be more inclusive and broad.

“People from up Island are the ones most served,” Hewitt said. “They come here and when they’re here they appreciate it, they go back to their communities and talk about their experiences and say ‘we have to help support that.’”

With the broader name it is hoped more donors will come forward from up Island The potential for expansion is also there, Hewitt said, but those are all future considerations.

“We’ve achieved so much in the 90 year history of this organization,” Hewitt said. “Today we’re opening a new chapter in our story of supporting children and youth.”

Rob Doucette’s family received help from the foundation after their twins were born. Now 17 months old, the two children were at the announcement wearing  T-shirts with the foundation’s new logo.

“It’s a classy organization, so it’s not surprising that they’ve chosen to go this route and it’s a win-win for everybody,” Doucette said.

“This is the least we can do to give back to the foundation because they’ve been so excellent to our family.”

Assurances were made that the foundation will continue its commitment to Queen Alexandra Centre for Children’s Health and all the other work it does.

 

Just Posted

‘More animals could have a chance:’ Victoria Humane Society in desperate need of a home

Animal rescue currently has 163 animals in foster and volunteer homes

Free-B Film Festival celebrates 20th anniversary

Head to Victoria’s Beacon Hill Park to see some family favourites on the big screen

Central Saanich accused of not following Climate Emergency declaration with urgent action

Motion to research climate response options and costs rejected then rescheduled in tense meeting

Join North Saanich invasives removal and experience three key benefits

Friends of North Saanich Parks says July 27 clear-up will be rewarding as well as green

Colwood field lacrosse camp aims to get more kids involved

Victoria Field Youth Lacrosse hopes to inspire future athletes

Rich the Vegan scoots across Canada for the animals

Rich Adams is riding his push scooter across Canada to bring awareness to the dog meat trade in Asia

A year later, ceremony commemorates victims of the Danforth shooting

It’s the one-year anniversary of when a man opened fire along the bustling street before shooting and killing himself

Japanese Canadians call on B.C. to go beyond mere apology for historic racism

The federal government apologized in 1988 for its racism against ‘enemy aliens’

B.C. VIEWS: NDP pushes ahead with Crown forest redistribution

This isn’t the time for a radical Indigenous rights agenda

Two dead in two-vehicle crash between Revelstoke and Golden

RCMP are investigating the cause of the crash

Ottawa fights planned class action against RCMP for bullying, intimidation

The current case is more general, applying to employees, including men, who worked for the RCMP

Alberta judge denies B.C.’s bid to block ‘Turn Off the Taps’ bill

He said the proper venue for the disagreement is Federal Court

Most Read