Ad campaign promotes Pamela Anderson on one side and the RASTA Sanctuary animals on the other of highway signage. (Photo submitted)

Ad campaign promotes Pamela Anderson on one side and the RASTA Sanctuary animals on the other of highway signage. (Photo submitted)

Pamela Anderson promotes Island animal sanctuary with billboard campaign

Island celebrity pushing animal compassion, vegan lifestyle, on behalf of RASTA Sanctuary

Pamela Anderson is turning people on to a different kind of sexy in a new awareness campaign in support of the Rescue And Sanctuary for Threatened Animals in Chemainus and the vegan lifestyle.

The Ladysmith-born actress appears on a stationary billboard situated on the Pat Bay Highway on the Saanich Peninsula and on three rotating electronic displays south of Duncan across from the Old Farm Market. She’s featured alongside Zeus the turkey, Ella the cow and Eddie the steer, and special needs pig Pirate.

The message conveyed is “Compassion is Always Sexy, choose vegan.”

“As a life-long advocate for animals starting here on Vancouver Island as a little girl, I am honored to support RASTA, a sanctuary that allows threatened animals to live in community and be happy and safe together, ” Anderson said in a statement. “I’ve visited many sanctuaries around the world and I was proud to find a sincere sanctuary close to home.

“My family loves to visit and volunteer regularly. In times like these we can’t forget that peace starts on our plate and that pandemics are caused by eating animals. Slaughterhouses, international animal abuses are dangerous to every species, including humans. End species-ism, eat your vegetables, support your local sanctuary. Animals are our friends, not food.”

Lucie Cerny, who runs the RASTA Sanctuary, said Anderson’s support means the world to the organization. Anderson also recently provided funds and labour for the building of a new barn to house animals at the sanctuary on Chemainus Road that’s already taking shape.

Related story: Pamela Anderson pledges to help build barn for Vancouver Island farm animal rescue

“It’s a tremendous honour to have the endorsement of Ms. Pamela Anderson which essentially enables our message of compassion for all animals to reach a much larger audience,” said Cerny.

RASTA is paying for the billboard advertising till the end of June and having Anderson as the spokesperson brings instant recognition for the organization’s aims and ambitions.

“Being our 20th year in rescue, it’s all coming together now,” said Cerny. “It’s been a hard, rocky road even since we moved to the Island.”

RASTA originated in Alberta before Cerny moved to Chemainus in part for a better climate to shelter the animals. About 115 animals are currently housed there.

“This collaboration aims to bring attention to the work the sanctuary does on behalf of abandoned and abused animals,” noted RASTA’s assistant manager Andrew Hill.

“The message ‘Compassion is Always Sexy’ compels viewers driving by to consider the way in which we view and love various species of animals in our society, drawing on the long-time advocacy of both Ms. Anderson and of RASTA Sanctuary. We hope that this message will be able to reach a wide audience, and will draw support for the work the sanctuary does as we face new challenges during this unprecedented time of COVID-19.”

Since moving to the Island, Cerny has hoped to enhance the educational aspects of the sanctuary and this campaign will make that happen. “This has been a dream of mine for over a decade,” she said.

With Anderson funding a new barn, it will ease a significant burden for Cerny in housing and caring for the animals.

The foundation for the walls was due to be completed this week. “We’ve been delayed a bit with the weather,” Cerny noted.

For more news from Vancouver Island and beyond delivered daily into your inbox, please click here.

animal welfareVegan and Vegetarian

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Highway signs place Pamela Anderson alongside various RASTA animals, including Pirate the pig. (Photo submitted)

Highway signs place Pamela Anderson alongside various RASTA animals, including Pirate the pig. (Photo submitted)

Nibbles the pot belly pig offers a friendly greeting to a visitor. (Photo by Don Bodger)

Nibbles the pot belly pig offers a friendly greeting to a visitor. (Photo by Don Bodger)

Volunteer Sierra Mirau tends to some of the animals at the RASTA Sanctuary in Chemainus. (Photo by Don Bodger)

Volunteer Sierra Mirau tends to some of the animals at the RASTA Sanctuary in Chemainus. (Photo by Don Bodger)

Work is underway on the new barn for the RASTA Sanctuary, funded by actress Pamela Anderson. (Photo by Don Bodger)

Work is underway on the new barn for the RASTA Sanctuary, funded by actress Pamela Anderson. (Photo by Don Bodger)

Pamela Anderson is putting herself out there to promote the RASTA Sanctuary in Chemainus and the vegan lifestyle. (Photo submitted)

Pamela Anderson is putting herself out there to promote the RASTA Sanctuary in Chemainus and the vegan lifestyle. (Photo submitted)

Just Posted

A seller on UsedVictoria.com has listed signed, first editions of the first three Game of Thrones books. (UsedVictoria.com)
Winter is coming: 1st edition, signed Game of Thrones books for sale in Greater Victoria

Three signed Game of Thrones books listed on Used Victoria for $6,000

(Pxhere)
Mill Bay nurse suspended after using Tensor bandage to trap long-term care patient in room

Susan Malloch voluntarily agreed to a three-day suspension of her certificate of registration

Saanich police are investigating property damage at Swan Lake Christmas Hill Nature Sanctuary. (Saanich Police/Twitter)
Police seek info after fence torn down, dumped over embankment in Saanich

Christmas Hill restoration site fence destroyed sometime between Jan. 16 and 18

Maj.-Gen. Dany Fortin, vice-president of logistics and operations at the Public Health Agency of Canada, speaks at a news conference on the COVID-19 pandemic in Ottawa, on Friday, Jan. 15, 2021. THE CANADIAN PRESS/Justin Tang
B.C. records 500 new COVID-19 cases Wednesday, 14 deaths

Outbreak at Surrey Pretrial jail, two more in health care

(Black Press Media file photo)
From arts to environment, nominate your West Shore hero

Nominations for the Goldstream Gazette’s Local Hero awards are open

The top part of the fossil burrow, seen from the side, with feathery lines from the disturbance of the soil – thought to be caused by the worm pulling prey into the burrow. (Paleoenvironntal Sediment Laboratory/National Taiwan University)
PHOTOS: SFU researchers find evidence of ‘giant’ predatory worms on ocean floor

Fossils found the prove the existence of an ancient Taiwanese worm as long as two metres

RCMP officers provide policing for 63 B.C. municipalities under a provincial formula based on population. (Black Press file photo)
B.C. communities warned of upcoming RCMP unionization costs

Starting salaries for city police officers are 30% higher

Abbotsford’s Skully White (left), who donated his kidney in December, has started a campaign to find other recipients and donors. The first candidate is retired police officer Gavin Quon. White owns and operates a hotdog stand, Lullys Food Experience, out of the Abbotsford Canadian Tire parking lot. (Facebook photo)
After donating his kidney, Abbotsford hotdog king starts donor campaign

Skully White donated his kidney to customer Tim Hiscock in December

Toronto-based director Michelle Latimer was recently scrutinized after years of claiming she was of Algonquin and Metis descent. (CANADIAN PRESS/Chris Young)
Haida activist calls for hefty fines, jail time against those who claim to be Indigenous

Filmmaker Tamara Bell proposing the Indigenous Identity Act – to dissuade ‘Indigenous identity theft’

(File)
Man allegedly bites Vancouver cop during arrest for outstanding warrant

The officer was treated in hospital for the bite wounds

(File Photo)
Interior Health says COVID positivity rates in Fernie area actually 10-12%

IH say the rates are not as high as previously claimed by the region’s top doctor

Most Read