Social media has become an increasingly important recruitment tool. Employers used various social media platforms to help fill more than 50 per cent of available vacancies in the third quarter of 2019. (Black Press Media file photo)

Job recruitment through social media rising in Canada

Social media fastest growing recruitment tool for Canadian employers

A survey confirms the growing popularity of social media as a recruiting tool for employers.

The Job Vacancy and Wage Survey released by Statistics Canada found employers used social media to help fill more than half of available jobs in the third quarter of 2019. Four years ago, employers used social media to help fill every third job.

“This was the recruitment method that has seen the largest increase in use over the four-year period since comparable data became available,” it reads.

RELATED: Greater Victoria sees unemployment rise in November

Other recruitment methods becoming more popular include online job boards (up 9.7 percentage points to 75.6 per cent); company websites (up 6.4 to 58.3 per cent) and professional networking, headhunters, or employment agency (up four percentage points to 19.3 per cent).

Other methods have seen their popularity decline. The use of newspaper ads dropped by 8.5 per cent to 11.9 per cent.

But if the use of digital recruitment methods has risen, many employers still rely on the analogue methods of personal contacts, referrals, and informal networks. They filled two-thirds (65.6 per cent) of all vacancies in the third quarter of 2019.


Like us on Facebook and follow @wolfgang_depner

wolfgang.depner@peninsulanewsreview.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Man who bound, murdered Langford teen still a risk to public: parole board

Kimberly Proctor’s killer is still ‘mismanaging emotions,’ has had ‘temper tantrums’

North Saanich artist brightens pandemic with whimsical signs

Artist Anna Trelford decorates her fence with signs that riff on COVID-19 pandemic

Traffic redirected after crash on McKenzie Avenue

Saanich Police responded to Thursday evening collision

West Shore RCMP, ICBC target speeders and aggressive drivers

Hotspots include Sooke Road, Veterans Memorial Parkway and Colwood Corners

Mission prison COVID-19 outbreak ends, 9 new cases in B.C.

New positive test at Port Coquitlam care home

POLL: Do you agree with the provincial government’s decision to increase the minimum wage?

B.C.’s lowest-paid workers will be getting a few more dollars to try… Continue reading

VIDEO: Humpback whales put on quite a show

The ‘playful’ pod lingered by a Campbell River tour operator’s boat for quite some time

Getting hitched at historic B.C. gold rush town still on table during COVID-19 pandemic

Micro-weddings, online visits, offered at Barkerville Historic Town and Park

Stolen gargoyle returns to its perch on central Vancouver Island yard

Petey, a concrete gargoyle statue, was returned by Nanaimo RCMP after being found by city crew

Revelstoke woman finds welcoming letter on her Alberta-registered truck

There have been multiple reports online of vandalism to vehicles with Alberta licence plates

Spirit bear possibly spotted in West Kootenay

A local resident spotted the white-coloured bear while on an evening trail run near Castlegar on May 27

B.C. businesses ‘can’t shoulder burden’ of COVID-19 sick pay

Trudeau’s plan should be tied to federal emergency aid

B.C. teacher reprimanded for sharing homophobic and sexist memes, making racist comments

Klaus Hardy Breslauer was accused of making a laundry list of concerning decisions as a science teacher

Most Read