Justice Minister David Lametti and Kelowna-Lake Country MP Stephen Fuhr share a smile at Hillcrest Farm during the federal investment announcement. (David Venn - Kelowna Capital News)

Feds invest a quarter million into B.C. cherry industry

South Korea is the next big market the B.C. Cherry Association is aiming for

The federal government is investing $241,000 into the BC Cherry Association to enhance global market research and grow Canada’s cherry exports internationally.

Justice Minister David Lametti stopped in at Hillcrest Farm on Tuesday, Aug.13, with Kelowna-Lake Country MP Stephen Fuhr and members of the BC Cherry Association to announce recent funding on behalf of the Ministry of Agriculture and to take a picture at the Hillcrest cherry face cut-outs.

“This investment will support the sector in marketing high quality and great tasting cherries to customers here in Canada and around the world,” Minister Lametti said.

READ MORE: Possibly worst Okanagan cherry season in 20 years

READ MORE: Cherry season is only a few weeks away and as healthy as ever

With investment from the industry, in which members of the cherry association pay a levee for, the total comes to $482,000.

Sweet cherries are the eighth largest fruit commodity in land usage at 2,097-hectares yet are the second most valuable fruit export with over 10,000 metric tonnes being shipped overseas, according to 2017 statistics published by the Ministry of Agriculture.

Following the United States, China and Japan are the next leading consumers of Canadian fruits, but David Geen, vice-president of the cherry association, not only are they looking to increase exports to existing markets but narrow their sight on other Asian countries.

“(South) Korea is a very important cherry market and that’s the next one we are working on,” Geen said. “So we hope that that’s going to be in a couple of years.”

READ MORE: North Okanagan cherry crops take bigger hit than south

Minister Lametti expressed the importance of the B.C. cherry industry in context with the Canadian economy. He said that 96 per cent of sweet cherries are harvested in B.C.

“You are vital to our government’s strong trade agenda,” he said. “And that’s why we want to keep your industry strong and growing.”

The government, according to Minister Lametti, set a target of $75 billion in agri-food export by 2025; which the cherry industry is paramount in.



David Venn
Reporter, Kelowna Capital News
Email me at david.venn@kelownacapnews.com
Follow us on Facebook | Twitter

Just Posted

Reynolds Secondary principal pens letter to parents after student involved in fatal crash

Various supports available to students, staff and community

Judge quashes Victoria man’s appeal of 90 day weekend sentence for trafficking meth

Godofredo Narboneta Ruiz was the owner, driver of vehicle used to transport the drugs

Latin American film fest celebrates 10 years of storytelling on screen

Festival runs Sept. 17-22, features works from Mexico, Paraguay, Argentina, Peru and Spain

Sidney’s Star Cinema puts on the ritz for Downton Abbey

Special screening of the aristocractic period piece marks theatre’s 21st anniversary

Traffic slowed after reports of a pedestrian struck in Colwood

Incident occurred on Metchosin Road near Sooke Road intersection

WATCH: United Way #Drive4Five event launches campaign to raise $5 million

More than 80,000 lives changed last year by the United Way

Crime Stoppers most wanted for Greater Victoria for the week of September 17

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

Rick Mercer calls out Conservative candidate in B.C. for fake meme

‘Not true. All fake. Please Stop,’ tweeted Rick Mercer in response

Bear killed in Kimberley after chasing girl, wreaking havoc on town

This particular brown-coloured bear has been the subject of many calls this summer; very food habituated, CO says

Vancouver Island man bikes through B.C. Interior for mental health, addiction awareness

Vancouver Island Resident Mat Fee is approaching the final phase of his cross-Canada bike journey to raise awareness about addiction recovery.

Boy overdosed on illicit anti-anxiety drug found on Kelowna classroom floor, RCMP say

Noah Mills, 8, ingested a pink powdery substance off his Kelowna classroom floor

BC SPCA investigating after three dogs found shot dead in Prince George ditch

The three adult dogs appeared to be well cared for before being found with gunshot wounds, BC SPCA says

Psychiatric assessment ordered for man accused in Salmon Arm church shooting

Lawyer tells court accused was diagnosed with psychosis hours after his arrest

Surrey mom allegedly paid $400,000 for son in U.S. college bribery scam

Xiaoning Sui, 48, was arrested in Spain on Monday night

Most Read