Cineplex charges extra at some Star Wars screenings

Fans are getting a surprise twist at the box office with extra $1 charges for assigned seating

Cineplex Inc. is giving Star Wars fans a surprise twist at the box office by charging an extra dollar for assigned seating at some showings.

The country’s biggest exhibitor has tacked on a surcharge at select regular screenings of “Star Wars: The Last Jedi” across Canada in hopes moviegoers will be willing to pay more for not waiting in line.

It’s a move the company says makes it convenient when a screening is sold out, which often leaves latecomers hunting for empty seats.

While reserved seating isn’t entirely new at Cineplex, the cost has usually been built into ticket prices for the company’s premium Imax, VIP and UltraAVX theatres. The exhibitor also experimented with charging an extra $2 for “prime seats” at the centre of a few of its busier theatres.

But it has not previously rolled out the concept at what it calls “regular” screenings — movies shown in traditional auditoriums without the additional costs associated with 3D or a larger screen.

With “Star Wars: The Last Jedi” likely to be the biggest film of the year, Cineplex wanted to gauge how audiences reacted to the concept on a wider scale. The company says about 20 per cent of its Canadian locations are testing the $1 fee for reserved seats at regular screenings.

If the concept is received positively, it’s likely Cineplex will revisit the reserved seating at regular screenings for other event movies expected to draw huge crowds.

The move comes as Cineplex and other theatre owners hunt for ways to boost profits at a time when a night at the movies competes with a raft of other convenient entertainment alternatives, like Netflix.

Screenings of “Star Wars: The Last Jedi” have put an extra financial squeeze on North American exhibitors after Disney revealed a number of unusual requirements for any theatre wanting to screen the film.

Disney told exhibitors it would pocket about 65 per cent of the box-office revenues from Star Wars tickets. Traditionally, distributors take about half of the box-office revenue for a movie.

The Wall Street Journal reported last month that Disney’s move cuts deeply into exhibitor profits for the biggest movie of the holiday season.

It was widely expected that theatre owners would look to recoup their lost share in other places, like hiking the price of concession items and boosting ticket prices wherever possible.

Just Posted

West Shore skatepark moves closer to fruition

Company estimates project will cost $600,000

Heat warning issued for Vancouver Island

Temperatures expected to cool down later this week

Short trip to car-free Sidney Spit offers camping, beaches, hikes

Sidney Spit is part of B.C.’s Gulf Islands National Park Reserve, a protected marine ecosystem

Canadian military gains valuable disaster experience at RIMPAC

Naval, air force and army personnel practise war activities, humanitarian relief

Well-versed in national competition, trio heads to B.C. Summer Games

The three will be representing Zone 6 in boys field lacrosse

WATCH: Thousands rock in Colwood over the weekend

Rock the Shores returns after one-year hiatus

Black Press Media journalists win big at Canadian community newspaper awards

Newsrooms earn recognition for editorial and photography excellence

Riptide, CVUSC paved the way for varsity soccer players

Chloe Gummer has become a leader at VIU

HarbourCats giving away funeral/cremation prize pack at Wednesday game

West Coast League club will draw for end-of-life package for one lucky, forward-looking fan

B.C. woman disappointed after family asked for ID at townhouse complex pool

Surrey woman says it’s not the first time she has experienced racial profiling at the complex

Park pipeline protesters say arrest is a ‘declaration of war’

Group behind North Thompson River Provincial Park occupation protest says arrest is ‘declaration of war’

A day of deals at Amazon, and at its rivals

Online retail giant extends annual ‘Prime Day’ promotion to 36 hours

Alert B.C. campers raise alarm and avert potential propane disaster

Salmon Arm camper lodges a complaint with Technical Safety BC after motorhome tank is over-filled.

Non-union construction industry fears exclusion in B.C.

Premier John Horgan announces new Crown corporation for public works

Most Read