Kelly Darwin, from Seriously Creative.

Facebook, privacy, and the potential of the internet

What’s next for social media?

A whopping 22 million people in Canada use social media regularly.

And wherever the public is, advertisers are close behind. Because of the recent press coverage of the Cambridge Analytica scandal, people have become more aware of just what advertisers can do with the information we share online. But for social media marketer Kelly Darwin, this is progress, bringing people one step closer to making the most of their internet connection.

“People knew that [social media sites] collected your data. But I don’t think they realized how much that info is worth,” Darwin explains.

Cambridge Analytica is a political consulting firm that reluctantly became front page news in early 2018. The private company was caught selling information they collected about Facebook users in order to power political campaigns and sway votes during major geopolitical events last year, including the US presidential election and the Brexit referendum.

Darwin is one of the founders of Seriously Creative. The Victoria marketing agency launched its first Facebook campaign in 2006. But Darwin says that the most significant changes in social media marketing in recent history have come about in the last 3 months.

“We’ve seen the biggest change in the last 8 – 12 weeks, with Facebook making moves to stop what they’re calling ‘fake news,’ in order to bring the experience back to a more personal one versus the business-driven model it is now.”

Darwin thinks that targeted advertising can be a good thing. “If you’re getting ads picked for you, you’re only going to see things that you’re interested in. So the experience of being on social media becomes more unique to you, more personal.”

That makes social media a powerful tool users can harness to customize their lives, as long as they’re aware that what they’re looking at is advertising.

“Part of it is being aware of how the content you see looks. The photo fits the story better, the images are well lit, and the content has proper grammar and is well written,” he says.

“These sites are real tools that our kids can use to connect with people around the globe. It’s a different generation,” he adds. “But as long as we teach our kids how to use social media responsibly, then hopefully we can improve the entire system, not just the individual user.”

Adapting to a social media world is also an adjustment for the advertisers on the other side of the screen. Seriously Creative found that switching their internet to TELUS PureFibreTM has helped them keep up.

TELUS PureFibre is an advanced fibre optic internet network that offers businesses and residents high speed and reliable internet with benefits like symmetrical upload and download speeds of up to 150 Mbps, so they can keep up with the demands of today’s digital age.

“As a web development company, we move a lot of big files around constantly as we work. But the speed, since we’ve moved to fibre optic internet has never been an issue,” he says.

TELUS PureFibre also supports Business Connect, a voice-over-fibre telephone connection which gives businesses the ability to access their phone apps and office databases no matter where they are.

“Because social media is so smart phone driven, and this content is generated using our phones, being able to connect to our corporate phone number on all our devices using Business Connect solved a whole bunch of privacy and speed issues,” explains Darwin.

“It’s our job to keep up with the social media revolution, because there’s no going back,” he laughs.

To find out more about what TELUS PureFibre can do for your business, visit telus.com/business.

Stay connected to Seriously Creative at seriouslycreative.ca.

Comments are closed

Just Posted

Executive chef hosts National Honey Bee Day in Langford

The Westin Bear Mountain Golf Resort and spa lost all of their honey bees last year

UPDATED: Materials linked to 1992 Colwood murder found at construction site in Metchosin

West Shore RCMP investigating to determine if relevant to the old case

Local and international artists paint murals across Victoria

Sixteen murals are spread out across downtown Victoria as part of the ‘concrete canvas’ project

PHOTOS: B.C. city wakes up to darkness under wildfire smoke

The rest of the province also dealing with thick haze as smoky skies continue

Five things to do in Greater Victoria this weekend

Puppy yoga, horses, cars, water guns and more make up this weekend’s list of events to see

Canadians believe in immigration but concerned about asylum seekers: study

Immigration, Refugees and Citizenship Canada paid for study to understand Canadian attitudes

These are the highest-paid actresses of 2018

In its list released this week Forbes said all 10 earned a total of $186 million before tax

Authorities mull evacuation order for Zeballos

Smoke billowed from the steep hillsides of Zeballos on Friday evening, as… Continue reading

Safeway union urges prejection of mediator recommendations

Says mediator asks for too many concessions

Fire chases B.C. crews out of their own camp

Crews in Burns Lake had to leave after a wildfire reportedly overtook their sleeping quarters

To address peacock problem, B.C. city moves ahead on trapping plan

Surrey’s new bylaw focuses on ensuring people no longer feed the birds, ahead of relocation

Hospitals to see ‘delays’ in care after losing Saudi students, health group says

About 1,000 Saudi residents called back to kingdom after suspending diplomatic relations with Canada

Most Read