A whole new ball game, you can feel good about (and from) this snack

  • Apr. 28, 2020 9:00 a.m.

Snacking is often driven by convenience, cravings and the urge to quickly soothe those hunger pangs. By mid-afternoon, many of us are reaching for a little something to get us through a workout or tide us over until dinner — chocolate bar and coffee at 3 pm sound familiar?

But many of those convenient and accessible packaged and baked goods offer a short-lived energy boost, followed by the ever-dreaded sugar crash. And as we become more health-conscious and active, the demand for nutritious, guilt-free snack alternatives is on the rise.

With this in mind, Ann Conrod and Sean Wallbridge, founders of Victoria’s Ballsy Foods, have created a line of protein balls, a highly customizable snack alternative offered in a variety of flavour and dietary profiles to curb energy dips and boost nutrient consumption. (And, yes, the company has a lot of fun using various plays on the word “balls.”)

Ann, who is also the owner of a nutrition coaching company called Fettle + Food and a personal trainer at Innovative Fitness, began incorporating protein balls into her clients’ weekly diets.

“The biggest challenge for a lot of people is meal prep and finding healthy snacks. I started making up recipes for protein balls to fill this void. I’d make them weekly, [customized] specifically for my clients,” Ann explains.

One of those clients was Sean.

“Sean was one of the biggest supporters; he loved the protein balls right away. He is not one to sit down and have big meals during the day, preferring to eat something quick and small several times a day to keep his energy levels up,” says Ann.

During their personal training sessions at Innovative Fitness, Sean began putting the bug in Ann’s ear to start a protein ball company.

“These balls last seven to 10 days in the fridge, and I don’t feel guilty about eating them. I know I’m eating something healthy and I don’t crash,” Sean explains.

Operating as an online store, exclusively servicing Greater Victoria, the balls are handmade to order on Sundays.

“All weekly orders are made fresh on Sunday and are delivered free to your home that night or Monday morning,” says Sean, “We offer packs of 12 in glass containers which allow us to avoid waste.”

The store has two constant flavours — the Bl’ann’d Ball and the Blue Ball — and one rotating flavour that changes every four to eight weeks. All of the balls are gluten-free, and the Bl’ann’d Balls are also vegan.

“All of our balls are oat-based, so they are not keto. We are aiming to bring sugar levels down, so they are lightly sweetened with maple syrup or honey. Every ball is filled with healthy carbs, fibre and protein powder. The other flavours incorporated are based on the specific ball,” says Ann.

Every ball comes with directions for consumption. Some are anytime balls, and some are workout balls.

“You could eat all of the balls anytime, but some give you a bit more energy before or after a workout and sustain you until your next meal. The highest carb count is 15 grams, and protein ranges from four to six grams depending on the type of ball,” explains Ann.

With rotating flavours that have included chocolate and salted caramel, Ballsy Foods is making it easy for you to keep your hands off that secret desk drawer filled with sweet treats. It’s effectively ensuring that you can feel good about snacking and, more importantly, feel good from snacking.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Organizer, Victoria councillor, VicPD talk about upcoming rally for Black lives

‘It’s a simple ask’: Peace rally for Black lives organizer asks people to listen

PHOTOS: Dozens show up to rebuild vandalized Victoria people-less protest

Chalk messages of support surround the fountain in Centennial Square

George Floyd mural appears on Victoria street

Victoria artist Paul Archer painted the mural outside his shop on Fort Street

Playgrounds back in the swing of things on the West Shore

Langford, View Royal, Colwood reopen parks, playgrounds

Sooke fitness facilities reopen to the public

Extra measures set in place to ensure user safety

‘I’m pissed, I’m outraged’: Federal minister calls out police violence against Indigenous people

Indigenous Minister Marc Miller spoke on recent incidents, including fatal shooting of a B.C. woman

Kelowna Mountie who punched suspect identified, condemned by sister

‘How did he get away with this? How is this justifiable?’

PHOTOS: Anti-racism protesters gather in communities across B.C.

More protests are expected through the weekend

POLL: Are you sending your children back to school this month?

Classrooms looked decidedly different when students headed back to school for the… Continue reading

Pair accused of ‘horrific’ assault at Vancouver’s Oppenheimer Park at large

Police say Jason Tapp, 30, and Nicole Edwards, 33, did not show up to meet their bail supervisor this week

No charges to be laid against 22 northern B.C. pipeline protesters

Twenty-two people were arrested in February, but Crown has decided not to pursue charges

Plan in place for BC Ferries to start increasing service levels

Ferry corporation reaches temporary service level agreement with province

B.C. starts to see employment return under COVID-19 rules

Jobless rate for young people still over 20% in May

Most Read