Owner of WestCoast Tire left lasting impression on the community

Jeff Seabrook never met a charity he wouldn’t assist

Rick Stiebel

News staff

The hundreds of people who packed the Sooke Community Hall on Sunday speaks volumes to the kind of positive impact Jeff Seabrook made on the community.

Seabrook, the owner of WestCoast Tire, passed away suddenly on Jan. 2.

“Talking to friends and family, it always comes back to how Jeff was just an overall solid guy,” said his daughter, Stephanie Travis.

“He cared about the community he was part of, and made countless donations to any charity that stopped in asking for help.”

Seabrook, who was 54, started working at WestCoast Tire in his teens, and took over the family business in his early 20s.

“It was truly a family business in every sense of the word, with lots of family members involved,” Travis said.

“Jeff also had a way of making new staff feel like members of the family the minute they walked through the door. Customers were always greeted with a smile. He was a soft-hearted man who ensured transparency for them. He would go through heaps of good used tires to find that perfect set for someone who couldn’t afford a new set but needed safe tires for their family. Jeff wanted to make sure everyone riding in that vehicle was riding on safe tires, no matter what their income was. No matter what, he would work to make that happen. He was the same way with family,” Travis said. “He would open the family home to anyone who needed a place, and he would offer them a place to work if they needed that too.”

Seabrook kept the window ledges at the business lined with Hot Wheels so the kids who came in with their parents would have something to play with while they watched staff work on the family vehicle in the shop, Travis noted. The staff are understandably shocked and upset, but are keeping the business running because they know Seabrook would have wanted it that way, she added.

That love of family extended enthusiastically to his five grandchildren as well. “Jeff adored them and made sure he was the first person to give them their first taste of ice cream,” she recalled. “He had this funny giggle he shared whenever he was doing something that might make young parents nervous, like teaching the grandkids how to drive go karts.”

Seabrook leaves behind his mother, Ginny Seabrook, his loving wife, Sandy, Stephanie and her brother, Matthew Ralphs, as well as countless other family members, friends and colleagues.


Like us on Facebook and follow us on Twitter

Just Posted

Greater Victoria riders ready to race at track cycling provincials in Colwood

Westshore Velodrome to see a mix of new, older and master riders

Playground honouring RCMP constable and mother killed by drunk driver in Langford to open on time

‘There will be a few tears’: Sarah Beckett Memorial Playground opens on Aug. 24

Driver crashes into Victoria home causing significant damage to front yard

Impairment believed to be a factor in early morning crash

Three churches joining for a night through the power of music

Anyone who can play an instrument welcome to join Christian rockers Bruce and Cheryl Harding

‘I’m just absolutely disgusted’: Husband furious after Const. Beckett’s killer gets day parole

Kenneth Fenton was sentenced to prison after he fatally struck Const. Sarah Beckett’s cruiser

VIDEO: Canadian zoos’ captive breeding programs help preserve endangered species

Programs considered last-ditch effort to prevent local extinctions of turtles, butterflies and more

B.C. log export rules killing us, northwest harvester says

NorthPac Forestry says Skeena Sawmills has plenty of timber

Vancouver man arrested after pregnant woman’s SUV stolen, then crashed

Police are recommending charges against a 22-year-old Vancouver man

Environment groups warned saying climate change is real could be seen as partisan

Talk of climate change could be viewed as advocating against Maxime Bernier, the leader of the People’s Party of Canada

Search crews find 4-year-old boy who went missing near Mackenzie

George went missing early Saturday afternoon

15-year-old boy drowns after midnight jump into Okanagan Lake

The RCMP and BC Coroners Service are investigating the drowning.

Canadian entrepreneurs turning beer byproduct into bread, cookies and profits

Some breweries turn to entrepreneurs looking to turn spent grain into treats for people and their pets

Most Read