Oak Bay cops tackle tough subjects with Twitter humour

Chief Constable Andy Brinton says that’s a way to keep the audience engaged

The Oak Bay Police Department has been using humour to grab the attention of local residents while spreading vital public safety information.

“We try to keep it interesting and with a bit tongue in cheek at times,” said Chief Constable Andy Brinton. “We know that in today’s society you need to keep the audience engaged to maintain that viewer base; boring narrative full of statistics and measured statements won’t do that.”

While Brinton says police officers have fun with their Twitter feed, the idea is to spread information about public safety in a manner that will reach as many people as possible.

“People may follow us due to the humour or quirkiness of some of our posts, but we have had to put some pretty serious information out, and this has really helped ensure we have that broad circulation we need.”

In addition, Brinton says he hopes their Twitter feed will make the Oak Bay Police Department seem more approachable and relevant to local residents.

“We hope it makes the folks in Oak Bay know we are part of this community,” he said. “We want them to know us.”

Deputy Chief Ray Bernoties, who has a background in communications, is behind the feed.

“He is the real driver behind this, and he grew our follower base quickly,” said Brinton. “Of course by saying this, I’ve now put some pressure on him to continue to perform.”


 

flavio.nienow@oakbaynews.com

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