The battle of the penny has 17 schools vying for the top prize Pennies for Parent Advisory Committess campaign at Westshore Town Centre.
The campaign runs for the month of October and shoppers are encouraged to enter their receipts from purchases at Westshore Town Centre.
Every dollar spent at the mall will count as one point in the contest. At the end of the contest the school with the most points will be awarded a $1,500 grant, the runner up with receive $1,000 and a random draw will award a third school with $700.
"We are highlighting the West Shore and we want to help provide for the extras that sometimes the school's don't have the budget for," said Sandra Doris, marketing manager of Westshore Town Centre. "We want to bring attention to our schools. We are trying to give back to the community as much as possible."
John Stubbs Memorial School won first last year and used the cash to buy outdoor education kits for its students. The kits include binoculars, compasses, bug nets, GPS equipement and pocket guides.
"I like using the kits and we get to look for bugs and put them in containers and go on nature walks," said Grade 3 student Piper Lytle adding her favourite is the wood bug.
"It's very nice for us to take the students outside and go explore the environment," added Mathieu Laframboise, Grade 6 teacher at John Stubbs memorial school.
To participate, write the name of your elementary school of choice on the receipt and drop it in the collection barrel outside Fairways Market.
The administration office will be open and photocopy any receipt if you would like to keep a copy for your records before entering in the contest.
Westshore Town Centre is located at 2945 Jacklin Rd.