Chapters will leave its downtown location after 20 years and relocate to a custom built location at Mayfair Shopping Centre in summer 2018. Kristyn Anthony/VICTORIA NEWS

Victoria’s Chapters moving to Mayfair Shopping Centre next summer

After 20 years downtown, book giant will rebrand and open as Indigo

Chapters bookstore is turning the page in their Victoria story as the Douglas Street location announces plans to relocate to Mayfair Shopping Centre.

When the doors open at the new location in summer 2018, it won’t be because the 100-per-cent Canadian-owned company was pushed out of downtown due to rising rents.

“Indigo is always actively looking for real estate in every community we’re in,” says acting general manager Corinne Russell. “It was just time to freshen up.”

Chapters’ parent company, Indigo Books and Music, has operated the big box bookstore under both names since they merged back in 2001. Chapters Inc. was created in 1994 after Canada’s two biggest book chains at the time – Coles and SmithBooks – combined under CEO Lawrence Stevenson.

Chapters has been in business in the heart of downtown at 1212 Douglas St. for over 20 years, successfully. In 2015, when Chapters announced it would close its flagship Vancouver store on Robson Street, company spokesperson Janet Egar said that wouldn’t be the case for the Victoria location.

Next summer’s projected opening date depends on the progress of construction on the mall expansion, and the fact the new store will be custom built, Russell says.

“We’re going to be a one-floor store,” she explains. “And stock is going to go up. We’re going to be a bigger volume store, we’re going to have a designated Indigo kids department.”

The new location will set up shop at the high-profile corner of Douglas and Finlayson streets and yes, there will be a Starbucks inside.

“When we move, we won’t be a Chapters, we’ll be opening up as an Indigo because we’re streamlining the brand,” Russell says.

Going forward, each store across Canada will either operate under the Indigo or Indigo Spirit branding. In summer 2018, Indigo will also try its hand in the U.S. market, where they’re slated to open a location in a New Jersey mall.

kristyn.anthony@vicnews.com

Just Posted

Stolen West Shore vehicle found in ocean off Oak Bay

SUV was submerged 90 feet from shore at Cattle Point

Campfire ban coming into effect across West Coast

The Coastal Fire Centre says bans will begin on Wednesday

UPDATE: Woman hit by car in parking lot 93 years old

Driver of sedan backs into older adult walking through lot

Deadly mushroom spotted in Greater Victoria

Early return of death cap mushrooms prompts Island Health warning

Delivery truck downs power lines in Sidney

A tractor trailer delivering eggs clipped a low-hanging wire on Second St.… Continue reading

Trudeau asks transport minister to tackle Greyhound’s western pullout

Prime Minister Justin Trudeau says he’s asked Transport Minister Marc Garneau to find solutions in Greyhound Canada’s absence.

Hub for mental health and addictions treatment opens at B.C. hospital

St. Paul’s Hospital HUB is an acute medical unit that includes 10 patient beds

Saanich Police investigate store robbery

Store video captures image of suspect

Restaurant Brands International to review policy over poaching employees

One of Canada’s largest fast-food company to review ‘no-poach’ franchise agreements

Calgary family’s vacation ends in tragedy on Texas highway

Three people died and four others were injured in the crash

Union construction cost competitive, B.C. Building Trades say

Non-union firms can bid on infrastructure, but employees have to join international unions

Trudeau to shuffle cabinet ahead of Liberals’ team for 2019

Trudeau could lighten the work loads of cabinet ministers who currently oversee more than one portfolio

Greater Victoria Crime Stoppers wanted list for the week of July 17

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

Car calls 911 on possible impaired B.C. driver

A luxury car automatically calls Princeton police to scene of crash involving alcohol

Most Read