A ban on getting loyalty reward points on prescription drug purchases remains in effect – so far – after a failed attempt by Canada Safeway and Thrifty Foods to secure a court injunction.

Pharmacy points ban survives first court challenge

Full hearing scheduled to decide if drug loyalty rewards prohibition will continue

A newly imposed ban on issuing loyalty reward points on prescription drug purchases has survived the first stage of a court challenge launched by major pharmacy chains.

Sobeys West Inc. and Jace Holdings Ltd. – parent firms of Canada Safeway and Thrifty Foods – had sought an interim court injunction suspending the ban but that was rejected last week by B.C. Supreme Court.

A full hearing of the College of Pharmacists of B.C. bylaw prohibiting loyalty programs on pharmaceuticals begins Jan. 31.

The two firms argued in part that the bylaw banning points issuance effective Dec. 2 was pushed through by smaller pharmacies that struggle to compete against the loyalty offers of big chains.

The college has said loyalty incentives are inappropriate “kickbacks” that could unduly influence customer purchasing behaviour.

The companies argued there was no evidence and only speculation that reward points might be a threat to the health of vulnerable patients.

Chief Justice Christopher Hinkson rejected Canada Safeway’s claim it would suffer “irreparable harm” due to loss of revenue and customers to competitors if the loyalty points ban was allowed to remain in place pending the hearing.

The court did not accept the big pharmacies’ claim that loyalty programs pose no threat.

“The fact that there has been no documented harm to the public from customer loyalty programs to date does not mean that the risk of harm is non-existent,” Hinkson ruled.

The college has suggested some patients might go without medicine in order to wait and refill a prescription on a day when a special points bonus is offered.

Hinkson said the pharmacy chains appear to have answered that concern by pledging not to offer unusual loyalty point bonuses on particular days.

Canada Safeway has also lodged a complaint about the loyalty rewards ban with the federal Competition Bureau.

Just Posted

View Royal’s byelection results are in

The winner is Damian Kowalewich

Millstream Lake Road to close for repairs

No vehicle traffic will be permitted from Nov. 27 to Dec. 1

Royal Roads prof named to Rowing Canada’s Hall of Fame

Former Olympic rower still putting oars in the water

Local volunteers get the scoop on bat poop

Bat droppings key to research in a number of areas

Colwood development draws ire of residents

Developer says he’s listened and addressed residents’ concerns

VIDEO: Rare comic showing Superman’s 1st appearance to be auctioned

The 1938 comic features Superman hoisting a car over his head

Mt. Washington offering freestyle programs

Programs include competitive, development and beginner levels

Start on time: Canucks looking to shake first-period struggles

Canucks centre Bo Horvat said the formula for getting a leg up is there for everyone to see

COMMUTER ALERT: Snowfall warnings in effect across B.C.

Travelling this weekend? Check the forecasts before hitting the road

Drones take off to search for missing North Okanagan women

A volunteer search party was supported by professional drone operators

Tips for keeping your personal data safe, from the experts

It’s important to keep your ‘online footprint’ safe

Lights to turn blue ahead of funeral for fallen Abbotsford police officer

Buildings across B.C. are going blue Saturday night in honour of Const. John Davidson

Ride-share pioneer drives up quietly to B.C. battleground

Lyft approaches B.C. without Uber bombast, eyes small towns

VIDEO: Rare comic showing Superman’s 1st appearance to be auctioned

The 1938 comic features Superman hoisting a car over his head

Most Read