A ban on getting loyalty reward points on prescription drug purchases remains in effect – so far – after a failed attempt by Canada Safeway and Thrifty Foods to secure a court injunction.

Pharmacy points ban survives first court challenge

Full hearing scheduled to decide if drug loyalty rewards prohibition will continue

A newly imposed ban on issuing loyalty reward points on prescription drug purchases has survived the first stage of a court challenge launched by major pharmacy chains.

Sobeys West Inc. and Jace Holdings Ltd. – parent firms of Canada Safeway and Thrifty Foods – had sought an interim court injunction suspending the ban but that was rejected last week by B.C. Supreme Court.

A full hearing of the College of Pharmacists of B.C. bylaw prohibiting loyalty programs on pharmaceuticals begins Jan. 31.

The two firms argued in part that the bylaw banning points issuance effective Dec. 2 was pushed through by smaller pharmacies that struggle to compete against the loyalty offers of big chains.

The college has said loyalty incentives are inappropriate “kickbacks” that could unduly influence customer purchasing behaviour.

The companies argued there was no evidence and only speculation that reward points might be a threat to the health of vulnerable patients.

Chief Justice Christopher Hinkson rejected Canada Safeway’s claim it would suffer “irreparable harm” due to loss of revenue and customers to competitors if the loyalty points ban was allowed to remain in place pending the hearing.

The court did not accept the big pharmacies’ claim that loyalty programs pose no threat.

“The fact that there has been no documented harm to the public from customer loyalty programs to date does not mean that the risk of harm is non-existent,” Hinkson ruled.

The college has suggested some patients might go without medicine in order to wait and refill a prescription on a day when a special points bonus is offered.

Hinkson said the pharmacy chains appear to have answered that concern by pledging not to offer unusual loyalty point bonuses on particular days.

Canada Safeway has also lodged a complaint about the loyalty rewards ban with the federal Competition Bureau.

Just Posted

Belmont volleyball coach wins coach of the year award

Toakley has racked up five provincial championships, three in the last three years

Kayaker rescued from Esquimalt Lagoon

Nearby boats rushed to help

Fundraising campaign set up for family of deceased Colwood man

Funds will go towards wife and two daughters

RRU celebrates National Indigenous Peoples Day

Event includes traditional canoe landing protocol practice

Pass a pint: Great Canadian Beer Festival tickets on sale now

Over 200 brews and ciders will be featured at this year’s craft celebration

Homeless people living on ‘Surrey Strip’ move into modular housing

BC Housing says 160 homeless people are being moved into temporary Whalley suites from June 19 to 21

BC Ferries posts strong earnings before rate cuts

Last year highest ever for vehicle traffic, most walk-ons in 20 years

Snapchat used to make mass shooting threat in Kamloops

RCMP did not dub the threat a hoax, instead called it “unsubstantiated”

B.C. groups file response to government’s fight against solitary confinement

B.C. Supreme Court judge suspended ruling for one year to give government time to draft legislation

Driver hospitalized after truck hits pole on Malahat

The pole prevented the red truck from travelling down a steep embankment.

National sports organizations have to report allegations of abuse immediately

Sporting organizations will lose federal funding if abuse goes unreported, says Kirsty Duncan

BC conservation officers release badger from wolf trap

Badger recovering after being caught in trap near Williams Lake

B.C. Christian school mulls covenant, future of law school after court ruling

The university still wants to open a law school, but is looking at its options.

Ultra-low cost airline to launch in B.C. this week

Swoop destinations include Abbotsford, Hamilton, Winnipeg, Halifax and Edmonton

Most Read