Mastermind Toys is set to open a new location in Langford later this month, the company is opening 12 new stores across Canada this year. (Photo courtesy of Mastermind Toys)

Mastermind Toys is setting up shop on the West Shore

Company plans to open store on Oct. 21 at Westshore Town Centre

A new toy store will be setting up shop on the West Shore.

Mastermind Toys will be opening at the Westshore Town Centre with a target opening date of Oct. 21. The store will be located on the exterior of the shopping centre next to Carter’s OshKosh.

Since 2011, Mastermind Toys has opened 50 stores across the country in British Columbia, Alberta, Ontario, Manitoba, Saskatchewan, New Brunswick and Nova Scotia. By the end of 2017, the company will have opened 12 new locations for the calendar year, including the roughly 5,000-square-foot Langford location.

“From our expansion into Eastern Canada, to the relaunch of our website, 2017 has been a banner year for Mastermind Toys,” said Jon Levy, chief toy merchant, CEO and co-founder of Mastermind Toys. “Mastermind continues to meet the increasing demand for high-quality specialty toys and children’s books in under served markets, and we look forward to introducing our brand to more and more Canadian families as the company continues to grow.”

Beth Merrick with ZAZOU Communications said the company understands how technology is advancing but sees traditional play and screen time co-existing.

“Mastermind Toys has been in business over 30 years and we know the way kids play. There have always been alternatives to traditional toys. When video games first came out, there was a belief that would be the end of traditional toys,” Merrick said.

“Many kids spend a lot of time playing video games, yet the toy industry continues to grow every year. Plus, many families are concerned about kids spending too much ‘screen time,’ and have been pushing back by encouraging their kids to play with quality, educational toys and books. We believe that time spent on the screen does not exclude traditional play for kids, so we actually see the two co-existing in the market place … and a number of our toys integrate traditional play with screens.”


Like us on Facebook and follow us on Twitter

jessica.fedigan@goldstreamgazette.com

Just Posted

Police seek potential victims of bad ‘nanny’

Saanich Police seek potential victims of Johnathon Lee Robichaud from Central Saanich

Needles found at Goldstream campground in Langford

West Shore RCMP respond to several calls for service associated with homeless campers

Only tent city residents allowed access at Goldstream Park campsites

Local RCMP point to reports of criminal activity and drug use in the area as cause for safety concerns

Alcohol and drugs ruled out in serious crash that closed Sooke Rd last week

All three drivers taken to hospital have since been released

Oak Bay firefighters help fund new Monterey playground

Sausage Fest cash handed over to Monterey PAC

United Way asks Victoria to share local love

2018 campaign aims to raise another $5M

5 things to do this weekend in and around Greater Victoria

Sooke Apple Fest returns, Saanich lights up with lantern festival and anarchists unite for downtown book fair

B.C. premier apologizes for removal of 1950s totem pole at Canada-U.S. border

First Nations say pole was raised at Peace Arch but removed to make way for tourism centre

An unexpected sight: Bear spotted eating another bear in central B.C.

Cheslatta Carrier Nation Chief finds bear eating another bear’s carcass

RCMP confirm death of missing BC teen Jessica Patrick

No details on cause were given. Case is under criminal investigation and police are asking for tips.

CUTENESS OVERLOAD: 2 sea otters hold hands at the Vancouver Aquarium

Holding hands is a common – and adorable – way for otters to stay safe in the water

B.C. teen with autism a talented guitarist

Farley Mifsud is gaining fans with every performance

Yukon man facing new attempted murder charge in B.C. exploding mail case

Leon Nepper, 73, is now facing one charge each of aggravated assault and attempted murder

Most Read